That is kept for the Facebook app. I think that is a really good idea. Changing Facebook the social network to a different color would be disastrous. Keeping F

That is kept for the Facebook app. I think that is a really good idea. Changing Facebook the social network to a different color would be disastrous. Keeping Facebook the company blue would defeat the purpose of separating the two, by branding them far too similarly. EDIT: Reading some of the other comments, it seems like facebook the company logo is supposed to be blue, when shown together with Facebook the social network, rainbow coloured when together with Instagram, etc. In that case, I don't think the new branding will help convey that there is a social network and a company called facebook anymore than the old branding does.