Check out the difference between the new Facebook company and app logos: https://facebook.design/companybrand https://facebook.design/companybrand One is going

Check out the difference between the new Facebook company and app logos: https://facebook.design/companybrand https://facebook.design/companybrand One is going for authoritative, while the other is going for nonsensical. I agree that it's strange to go for friendly-authoritative with the company logo since most conglomerates typically go for innocuous, but it may make more sense in the other app UIs.