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Pre-YouTube, fashion companies would employ companies to identify the cool kids in a group and give them free stuff to wear, in order to promote the brand.
by growlist 7y ago
Pre-YouTube, fashion companies would employ companies to identify the cool kids in a group and give them free stuff to wear, in order to promote the brand.
- saagarjha 7y agoIs this not still a thing for Instagram “influencers”?
- skocznymroczny 7y agoI guess nowadays you don't need companies to tell you who the cool kid is because you can just look at followers count.
- ivolimmen 7y agoThere is even a movie about that "The Joneses"