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Isn't this against most brand consistency standards? I've seen so many branding guidelines be very strict about changing colors/backgrounds.
by mrgreenfur 7y ago
Isn't this against most brand consistency standards? I've seen so many branding guidelines be very strict about changing colors/backgrounds.
- hrktb 7y agoA side effect of that strictness is designers trying very hard to skip the logo or move it in weird places when it doesn’t fit what they’re doing (for instance a very warm, but light/pastel design. Marketing people often don’t prepare for these cases) Having freedom of colors helps a lot I think.