> This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.

> This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build. I think they're being disingenuous here (it's Facebook, so I guess that's expected). If their new brand takes on the colors of its environment, it sounds more like camouflage than "creating a clearer relationship." If they really wanted to create a clearer relationship between their products, they should draw attention to their brand logo, and the highly-recognizable and visually jarring blue Facebook logo would do that far better than what they're proposing here.