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Yes: https://facebook.design/companybrand https://facebook.design/companybrand > Instead of the company owning a single color, we designed the brand to be resp
by aeyes 7y ago
Yes: https://facebook.design/companybrand https://facebook.design/companybrand
> Instead of the company owning a single color, we designed the brand to be responsive to its context and environment. This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.
- CharlesColeman 7y ago> This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build. I think they're being disingenuous here (it's Facebook, so I guess that's expected). If their new brand takes on the colors of its environment, it sounds more like camouflage than "creating a clearer relationship." If they really wanted to create a clearer relationship between their products, they should draw attention to their brand logo, and the highly-recognizable and visually jarring blue Facebook logo would do that far better than what they're proposing here.
- mrgreenfur 7y agoIsn't this against most brand consistency standards? I've seen so many branding guidelines be very strict about changing colors/backgrounds.
- hrktb 7y agoA side effect of that strictness is designers trying very hard to skip the logo or move it in weird places when it doesn’t fit what they’re doing (for instance a very warm, but light/pastel design. Marketing people often don’t prepare for these cases) Having freedom of colors helps a lot I think.