I agree. One huge caveat is advertising. Companies implant desire into human minds, a few implicit examples: -"If you buy this sports car, women will find you

I agree. One huge caveat is advertising. Companies implant desire into human minds, a few implicit examples: -"If you buy this sports car, women will find you attractive and you will have more sex" - "Going on this beach vacation will make you happy" - "Getting this alcoholic beverage will allow you to have fun with your friends" It's extremely hard to avoid being influenced by ads, for me it's a moral reason to use an adblocker. I want to come with my my own desires, which are mostly not about consumption of products or services offered by for-profit enterprises.