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On a side note related to this idea, I wonder if Millenials overcompensated by going to the extreme on the opposite side of the triangle (quantity, price, quali
by swalsh 7y ago
On a side note related to this idea, I wonder if Millenials overcompensated by going to the extreme on the opposite side of the triangle (quantity, price, quality). On Saturday I went to a beer/wine store that's in a predominately young professional/student neighborhood. When I lived in the area about 8 years ago there were maybe 20 craft beer brands. Beer came in 6-packs, and was priced at about $11-15.
Today, there's maybe 100 brands. Almost all come in 4-packs, and are priced between $15-$20.
- rco8786 7y ago$15 for a 4 pack is insanely expensive
- djsumdog 7y agoI don't think those are remotely related. Price increases may just be inflation and even 10 years ago you could find tons of craft beer stores with huge selections in cities big and small. (Beer is one of the easier small businesses to get into; still expensive but they tend to be less likely to fail if you get the consistency of batches right). Maybe that store just decided to expand from a small selection to attract more craft beer people. That's a really freaking weird conclusion to draw over the history of one bottle shop.
- Frondo 7y agoI don't know about that. My millennial friends, when we're buying beer, go for the 24-pack of keystone light. The craft beer's always a treat, like something you might get a four-pack once a month.