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Only about 40% of WooThemes' revenue is subscription-based, yet that hasn't stopped us from adding continuous value to once-off purchasers / customers either. I

by adii 16y ago

Only about 40% of WooThemes' revenue is subscription-based, yet that hasn't stopped us from adding continuous value to once-off purchasers / customers either. IMHO it's not just subscription-based businesses that has the opportunity of "never stopping to add value". Another note is that when we release an update to a product, all existing users of that products gets the new version free of charge. That's immense value. We're updating products that are 3+ years old without asking our existing users for one extra dollar.

jacquesm 16y ago
> We're updating products that are 3+ years old without asking our existing users for one extra dollar. Obviously, you're the expert here, but wouldn't you consider rolling that service into your subscription package and increasing the number of subscribers a bit. I don't think any customer even expects you to give them free updates on stuff they bought more than 3 years ago, 'lifetime' free updates are really friendly but it sounds like money left on the floor. Of course it's excellent PR, and if there is no potential upside to doing this differently then kudos to you for being so friendly to your customers.
- adii 16y ago
  This may be a chance missed. What we've seen though is that our subscription-based business is growing faster, which means that the 3-old product that gets updated makes the subscription plans more lucrative. So we're seeing a bunch of existing users upgrade to a subscription and new users prefer a subscription over an individual product.
maguay 16y ago
I think it's the free updates that get WooThemes at least part of their loyalty. While some like the subscription model, many more want to buy a theme and know it will always work. With WooThemes, they can. In fact, they can buy a theme and know that it will keep getting better. That makes a big difference to many. Then, if they like the theme and keep being impressed at the updates and added features, they're much more likely to recommend WooThemes, buy another theme from them, or upgrade to a subscription model to get all the themes.

by adii 16y ago

jacquesm 16y ago

> We're updating products that are 3+ years old without asking our existing users for one extra dollar. Obviously, you're the expert here, but wouldn't you consider rolling that service into your subscription package and increasing the number of subscribers a bit. I don't think any customer even expects you to give them free updates on stuff they bought more than 3 years ago, 'lifetime' free updates are really friendly but it sounds like money left on the floor. Of course it's excellent PR, and if there is no potential upside to doing this differently then kudos to you for being so friendly to your customers.

adii 16y ago
This may be a chance missed. What we've seen though is that our subscription-based business is growing faster, which means that the 3-old product that gets updated makes the subscription plans more lucrative. So we're seeing a bunch of existing users upgrade to a subscription and new users prefer a subscription over an individual product.

maguay 16y ago

I think it's the free updates that get WooThemes at least part of their loyalty. While some like the subscription model, many more want to buy a theme and know it will always work. With WooThemes, they can. In fact, they can buy a theme and know that it will keep getting better. That makes a big difference to many. Then, if they like the theme and keep being impressed at the updates and added features, they're much more likely to recommend WooThemes, buy another theme from them, or upgrade to a subscription model to get all the themes.