I have a feeling the same idiots that decided on "XS Max" for the iphone, came up with this naming scheme. If you are at the point that your company is adding

I have a feeling the same idiots that decided on "XS Max" for the iphone, came up with this naming scheme. If you are at the point that your company is adding MAX to the end of its product names, your company is about to jump the shark (see Boeing).