When the author wrote: "User" - Stop using this word. They are people. Customers. Writing for a person might make your copy more clear and pointed. ... and th

When the author wrote: "User" - Stop using this word. They are people. Customers. Writing for a person might make your copy more clear and pointed. ... and then proceeded to use the word "user" repeatedly throughout the article, I found his advice less useful. Almost hypocritical. It's almost like he wasn't taking his own advice. Meta-comment: I'm not sure I understand the hatred towards the word "user." I think people have come to accept that it literally means people who use your software. Sort of like when we call people "drivers", "runners", "workers", etc. Thoughts?