1) she claims the ads abruptly stopped as soon as she corrected/updated the app to show she wasn't late. 2) There is huge demand for finding out about a consum

1) she claims the ads abruptly stopped as soon as she corrected/updated the app to show she wasn't late. 2) There is huge demand for finding out about a consumers pregnancy. It's one of the "big events" that marketers sometimes pay $10s-$100s for a jump on competitors, along with weddings, buying a house, & going to college. It's one of the few windows in a person's life where they 1) are about to spend a bunch of money on products they have no/little prior opinion on, and 2) are willing to substantially change previous habitual behaviors, including where to shop.