You can't turn content into users. You can, however, create content that attracts or keeps users. As for the word 'User', it's more correct than the alternati

You can't turn content into users. You can, however, create content that attracts or keeps users. As for the word 'User', it's more correct than the alternatives. 'Customers' are where you get your revenue from. Free and/or ad-supported? You users aren't your customers. Sure, they're 'people' too, but so is everyone who doesn't use your product. And despite Ty's triple post about video, I think videos are almost always horrible. Don't do a video if you can't adequately show your product with it... And don't rely on JUST a video. You'll miss everyone who doesn't have 10 minutes of time to waste. (And for the love of money, don't make it longer than 10 minutes!)