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Not entirely. What the British did was to take a medical truth - that vitamin A deficiency leads to night blindness, which is often the first reported symptom o
by stan_rogers 7y ago
Not entirely. What the British did was to take a medical truth - that vitamin A deficiency leads to night blindness, which is often the first reported symptom of vitamin A deficiency - and transform it into a plausible "night vision enhancement" story. Curing or preventing a problem is real; creating a corresponding opposite super-power, not so much.
- tialaramex 7y agoThis trick fuels the modern "supplements" industry too. (In the UK for example) You aren't allowed to advertise "This product will make you smarter" because that's a lie. But you are allowed to advertise "Vitamin D is essential to normal cognitive function" and "This product has all the Vitamin D you need" which are both technically true - and let the audience draw the false conclusion themselves that they'd be smarter if they used the product. The product maker has plausible deniability, and especially if consuming the product has no major harmful effect they'll be allowed to keep this up. After all there are also advertisements for fizzy drinks, booze, and plenty of other products that are hardly a good idea, so what's the problem?