The article isn't buried in numbers, but the message is in there: don't stop adding value. I've been a WooThemes customer for 3 years or so. I have bought 10 o

The article isn't buried in numbers, but the message is in there: don't stop adding value. I've been a WooThemes customer for 3 years or so. I have bought 10 or 12 of their themes and the one reason I do it is because they never stop updating old themes. They have themes (like FreshNews) that they launched the company with years ago, and to this day it still gets regularly monthly updates to bring it in line with all the other themes. This was something (as a customer) that I didn't expect and as a developer, I have a hard time figuring out how the maintenance cost isn't crushing their dev schedules (something like 30 themes total to maintain now). BUT, this is exactly why I stuck with them and kept buying their themes as opposed to going to another strong alternative like Thesis. They just kept adding value. From my customer-brain perspective, there was NEVER a point I felt taken advantage of, NEVER a point that I doubted my investment (short or long term) in using their product because they were clearly willing to stand right behind it in full support for the long haul. You don't see this a whole lot... most folks release something (e.g. Mobile app, Web service, desktop util, open source project, etc.) and move on to the next big idea. The compulsive maintaining of all their company assets as they moved forward, regardless of what new opportunities came their way, was the only hook that mattered to me and has kept my wallet open. Ignore the starry-eyed unicorn wording around WooThemes... that's not important (buy what works for you). I am just trying to share what happened in my mind when I went to spend a decent amount of money on a product incase it helps anyone else out there in the software/service game.