5 ms·
How to Build Content That Converts Into Users
- arocco 16y agoAwesome article Allan. Excellent insight into many of the problems with app sites today.
- auston 16y agoWriting effective copy is hard, the section "Place keywords" was pretty interesting, although I guess some people would say it's common sense.
- lou1492 16y agoI always enjoy your posts, due to the fact that they typically provide insightful points of view that often go against conventional wisdom.
- hippo33 16y agoNice article with great links! Added bonus: have any data/conversion #s you can share from things that you guys have tried? :)
- wccrawford 16y agoYou can't turn content into users. You can, however, create content that attracts or keeps users. As for the word 'User', it's more correct than the alternatives. 'Customers' are where you get your revenue from. Free and/or ad-supported? You users aren't your customers. Sure, they're 'people' too, but so is everyone who doesn't use your product. And despite Ty's triple post about video, I think videos are almost always horrible. Don't do a video if you can't adequately show your product with it... And don't rely on JUST a video. You'll miss everyone who doesn't have 10 minutes of time to waste. (And for the love of money, don't make it longer than 10 minutes!)
- rubeng 16y agoVideos are great as a supplement but they should be kept to 1 minute. Mine is 1:30 and it's still longer than I'd like.
- wccrawford 16y agoI went with '10' because some things really can't be done in 1, and 10 minutes is the absolute most I would ever consider watching for something to sell me on something. It's pretty hard to get me to watch advertisements in the first place.
- poutine 16y agoOne key perhaps is not to link to articles that say "Sorry, couldn't find what you were looking for!", but maybe that's just me. :)
- lessallan 16y agofixed
- bitwize 16y agoSaying "content converts into users" is like saying "meat converts into flies".
- jonpaul 16y agoWhen the author wrote: "User" - Stop using this word. They are people. Customers. Writing for a person might make your copy more clear and pointed. ... and then proceeded to use the word "user" repeatedly throughout the article, I found his advice less useful. Almost hypocritical. It's almost like he wasn't taking his own advice. Meta-comment: I'm not sure I understand the hatred towards the word "user." I think people have come to accept that it literally means people who use your software. Sort of like when we call people "drivers", "runners", "workers", etc. Thoughts?
- miriamglassman 16y agoGreat article.What I like most is that for each point there are quality examples."Seeing" it done right was the most helpful part for me.