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Excellent reading for anyone interested the subject from a technical and business/enterprise point of view. This gets rid of the FUD 'browser fingerprinting' an
by soared 7y ago
Excellent reading for anyone interested the subject from a technical and business/enterprise point of view. This gets rid of the FUD 'browser fingerprinting' and uses actual industry terms.
https://blogs.gartner.com/martin-kihn/how-cross-device-identity-matching-works-part-1/ https://blogs.gartner.com/martin-kihn/how-cross-device-ident...
https://blogs.gartner.com/martin-kihn/how-cross-device-identity-matching-works-part-2/ https://blogs.gartner.com/martin-kihn/how-cross-device-ident...
- soumyadeb 7y agoThis is mostly talking about creating a probabilistic ID graph - creating a unique ID across devices. This is technically not same as browser-fingerprinting. Latter is much simpler
- soared 7y agoYeah that is kind of the point I wanted to get across. Fingerprinting isn't some major secret that big tech is using.. its a small tactic used by some companies that gets more attention than it really deserves. There is a section in part 2 specifically about fingerprinting under the subtitle "DENTIFYING A DEVICE WITHOUT AN ID". Browser fingerprinting is a single piece in creating an id graph. Fingerprinting would be 100% useless without a graph, unless you're doing it to individuals which would be NSA-level acting.