That's it in a nutshell. The media and observers will make acute predictions about how everything will play out. And long after everyone has moved on the "war"

That's it in a nutshell. The media and observers will make acute predictions about how everything will play out. And long after everyone has moved on the "war" continues and sometimes is eventually won. Though it is rare that the the prediction and the end result are the same. I think Facebook will still be around long after the industry has shifted. Just as Live Journal is still around.