Can someone explain why micro-payments are good? I get a potential benefit to companies (it typically also means easier payments), but I don't see the benefit

Can someone explain why micro-payments are good? I get a potential benefit to companies (it typically also means easier payments), but I don't see the benefit to consumers. My perception has been that there is a push towards smaller payments at a higher frequency, such that consumers pay more over all but don't notice it; a sort of financial "death by a thousand cuts". Is there any actual consumer benefit to these? I can think of no personal case where I even _want_ to make small payments.