I'm not so sure this is a meaningful distinction in the modern era of big advertising and big corporations. Pogs weren't an organic fad either, were they? Cer

I'm not so sure this is a meaningful distinction in the modern era of big advertising and big corporations. Pogs weren't an organic fad either, were they? Certainly the toy manufacturer that made them stood a lot to gain from their success, and pushed them as much as possible. By this metric Pogs were less of an organic fad than "hot knives cutting through things", because with the knives YouTube doesn't care anything about the particulars of it so long as there is a fad full stop, whereas the manufacturer of Pogs definitely pushed one particular fad that benefited them greatly. Some other similar fads that have come around on YouTube including unboxing, slime, and bizarre mash-ups of superheroes and cartoon characters. I doubt that YouTube specifically pushed these exact concepts over any other random thing that could have been a fad, but wasn't.