Absolutely. For instance kitchenware, you could go to the fancy high street shop and get the lifestyle brands. Or you could go to a kitchen supply store and ge

Absolutely. For instance kitchenware, you could go to the fancy high street shop and get the lifestyle brands. Or you could go to a kitchen supply store and get the same quality items that the professionals use, which will be more expensive than the cheap department store items, but will last a lifetime or more in an ordinary person's kitchen. Or whisky. I could spend big bucks on the big hyped brands, and get perfectly acceptable whisky, but probably sold at 40% ABV, chill filtered with caramel color added. Or I could buy from independent bottlers and get cask strength, non-chill filtered whisky with no color added, usually at a lower price, for something so much more interesting. No, I won't have fancy bottles of MacAllan or whatever sitting on my shelf for all to see, but I care a lot more about the whisky than the branded bottle it's in.