People like to buy luxury products based on their perceived status signalling, not actual quality. If it lets you Keep Up With The Joneses, it's perfect. It's

People like to buy luxury products based on their perceived status signalling, not actual quality. If it lets you Keep Up With The Joneses, it's perfect. It's simply a matter of people wanting to live (or imply that they live) a lifestyle that is beyond their means, because living a lavish lifestyle is a indicator of success in life, thanks to our consumerism-based society.