There are actually localized versions of the entire site based on country: http://www.apple.com/choose-your-country/ http://www.apple.com/choose-your-country/

There are actually localized versions of the entire site based on country: http://www.apple.com/choose-your-country/ http://www.apple.com/choose-your-country/ Apple chose to make http://www.apple.com/ http://www.apple.com/ the U.S. site (and why wouldn't they?) so it makes perfect sense to write February 10.