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It really depends on what you count. Are we counting finance industry newsletters that charge hundreds of thousands of dollars a year to subscribe? What about l
by Alex3917 7y ago
It really depends on what you count. Are we counting finance industry newsletters that charge hundreds of thousands of dollars a year to subscribe? What about large venture backed newsletters like Thrillist? Or newsletters by a single author, but where that author is someone super famous like Lena Dunham or Kylie Jenner?
There are lots of examples of newsletters that make money, but if you're only counting single authors who aren't venture backed and who don't have a following from some other medium and aren't already famous within their industry, and who are making money off of paying subscribers or ads rather than from consulting, the number is fairly low.
- blunte 7y agoI'm sure it also helps if your target audience is in the wealthy subset of population. For example, a newsletter providing curated governmental data related to animal welfare can't charge much because most animal welfare groups are struggling to operate on the small donations they get. However, a newsletter tailored for the opposite group (commercial farming) will make a lot more money because its audience is willing and able to spend 10x compared to the former. Same goes for finance vs human rights (not that they are necessarily opposed), and so on.