There were a lot of people who could claim hipster cred on the TinyLetter boom, because they’re talking mostly about when a community / use case decided to use

There were a lot of people who could claim hipster cred on the TinyLetter boom, because they’re talking mostly about when a community / use case decided to use email as a platform. Email was so obviously the most effective way to sell professionally-oriented content that when I started my newsletter in 2012 I was kicking myself that I had waited so long. The seedy side of Internet Marketing, and many less-seedy users, had been doing it since before the dot com bubble. And that was decades after people sold newsletter subscriptions on paper. Everything old is new again, sometimes.