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>Camera makers have done some half-assed wifi, Bluetooth, and NFC integrations with smartphones, but for the most part the camera still lives on its own, still
by aeturnum 7y ago
>Camera makers have done some half-assed wifi, Bluetooth, and NFC integrations with smartphones, but for the most part the camera still lives on its own, still uses out-of-date SoCs, and generally behaves like the year is 2005
I've noticed this too and I have a pet theory about why.
It all comes back to the Canon 5DMk2. The Mk2 was an industry first: integrating video into a full frame sensor in an affordable body. It was an enormous hit. An entire generation of filmmakers grew up using the Mk2 and doing shots that were basically impossible on movie making equipment in the same price range. It made entire movies possible.
The problem is this: Canon also makes extremely high margin movie cameras and lenses. This equipment costs a lot more (and is probably what you want for a full production but I digress) and Canon makes a lot more on it. My impression is that the Mk2 killed an entire segment of Canon's product line and scared the shit out of them.
Since then, Canon has been extremely careful to roll out video features on prosumer cameras (like the Mk2) cameras slowly. They will only support lower quality video codecs on these cameras. They have made a new line of cheap-er video-first cameras.
I think that when the camera makers cannibalized their own products, a common move in smart devices, they got incredibly scared and ran away. The only one really making moves in this area is Sony and that's because Sony has nothing to lose - they had no business when they started making their name by releasing cameras with a lot of tech. Even so, they are not very good.