At the top of funnel you get a mix of visitors who may or may not convert. For example obsession on getting more visitors may lead you to do an extensive social

At the top of funnel you get a mix of visitors who may or may not convert. For example obsession on getting more visitors may lead you to do an extensive social media outreach which would lead to plethora of visitors but any of them would hardly convert. Metrics like visitors and pageviews are vanity metrics for a startup and it can lead to false sense of complacency. Yes, I agree there is nothing special about 50%. (Post was written about a year ago, forgot why I wrote that) My point is that there should be healthy growth in paid customers (not just visitors).