Given the multiple areas of content it would perhaps be better to look at the writers and the tone and the perspective of irreverence as the feature and, in fac

Given the multiple areas of content it would perhaps be better to look at the writers and the tone and the perspective of irreverence as the feature and, in fact, the the value. We are about to find out what is the true asset of deadspin...the name and the sports articles of the writers and their broad interests. If nothing it'll be an interesting experiment. You may not want a product, but if you bought the company that makes it, successfully, and tell them to suddenly produce something else you may well end up look like a stupid investor.