I actually think its a great mechanism for wealth redistribution. Imagine the following scenario: Both Person A and Person B want a watch and will both consum

I actually think its a great mechanism for wealth redistribution. Imagine the following scenario: Both Person A and Person B want a watch and will both consume one. Person A is very rich and Person B is lower or middle income. Assume Watch 1 and Watch 2 are made in the exact same factory. Watch 1 has artistic elements and is marked up 300% with 200% on making nicer packaging, manual, ad editorials, social media marketing, display case design, sales commissions with the profits left to the factory owner. Watch 2 is sold at a discount retailer. Person A buys Watch 1 and Person B buys Watch 2. Person A has had generally the same level (maybe slightly higher) environmental impact. But in the process Person A has also enabled many knowledge/creative workers who might otherwise have been under employed to derive a source of revenue (and possibly a purpose). Basically its a pre-commissioned objet d'art that can be mass produced and can be purchased by the masses. Where it somewhat falls apart is if the marketing is so good that Person B buys Watch 1 and goes into debt in the process.