Facebook has released a TikTok clone, Lasso, but they miss a lot of basic things that made TikTok popular, both from a policy perspective and from UX. It's much

Facebook has released a TikTok clone, Lasso, but they miss a lot of basic things that made TikTok popular, both from a policy perspective and from UX. It's much less competitive than Instagram's cloning of Snapchat. Initially Lasso only supported registering with a Facebook account, defaulting to exposing your real name to the world. TikTok let you browse anonymously and register with just a phone number or email account, letting users protect their identities much easier. Lasso now allows you to register with an Instagram account. Lasso has much worse video quality-- seemingly SD vs HD, presumably to save bandwidth, but it makes videos much less appealing since they're noticeably blurrier. This may be because Lasso decided to show me Spanish videos for no apparent reason (or maybe that's where their users are?), and most Spanish-speaking countries have predominantly Android phones which have worse video quality. The infinite scrolling feels worse because videos fade in from black instead of displaying their first frame while scrolling into view. The feed isn't actually infinite, but refuses to load past a certain point. You can't swipe right from the feed to view a user's profile. Regarding censorship, I'm not convinced ByteDance's Chinese style "ban anything contentious" censorship is actually a downside for most teen users. Instagram has _very_ loose censorship policies, which easily allow the feed to become very sexualized. I expect this makes younger users feel less comfortable posting publicly-- Instagram is where the bikini models and their followers hang out!-- while TikTok's more carefully curated space feels age-appropriate. That may all be network effects, though, with social networks as always being colonized first by the young.