4 ms·

re Apple's 30%: do you guys (in the US) get itunes cards on special? Here (AU), there's almost always some place that has them 20-25% off. I was thinking that

re Apple's 30%: do you guys (in the US) get itunes cards on special? Here (AU), there's almost always some place that has them 20-25% off. I was thinking that for apps purchased with those cards Apple probably sells them at break even or a loss, assuming a few % goes to the retailer selling the cards. I have an rss feed from here http://www.itunesonsale.com.au/ http://www.itunesonsale.com.au/ to make sure I never pay full price

sjwright 16y ago
It is probably a consequence of the favourable exchange rate. An app that sells for US$10 costs AU$13 here. Right now they get close to US$13 for each app sold in Australia, but they still pay the developer a cut of US$7. That's a profit margin of 46%. Gift cards sold at 25% off simply bring Australian prices closer to US prices. Apple probably just offers these discounts as an alternative to continually fluctuating their internal exchange rate.
- cubicle67 16y ago
  I'd need to check, but I'm pretty sure they get 70% of the currency the app's sold in