Actually there is a ton of money in the health sector going digital. The more niche are virtual trials and compliance, but it represents 200 billions to pharma

Actually there is a ton of money in the health sector going digital. The more niche are virtual trials and compliance, but it represents 200 billions to pharma and government in the US alone. The more advertisement-related opportunities would be the one you can sell to drug stores and insurance companies. While Google maybe the king of ads, and would benefit from knowing what happens to you when you shop at target online vs in-store, Alphabet is involved in so many health, personalized, and direct-to-consummer related projects, that you don't even have to be creative to think about how they can use it.