I think it's the opposite: Apple is growing its accessories line quite dramatically - this and 'services' are where all the new bottom line growth is. Extendin

I think it's the opposite: Apple is growing its accessories line quite dramatically - this and 'services' are where all the new bottom line growth is. Extending their brand into consumer products + their 'home portfolio' is actually a strong 'vision' not lack thereof. I suggest however, that their phone, home etc. might well be done under a separate brand, while still under the Google umbrella.