Everyone here is talking about the fitness market or the lack of direction at Google. This move is about the Healthcare market. At least where I work, researc

Everyone here is talking about the fitness market or the lack of direction at Google. This move is about the Healthcare market. At least where I work, researchers have been eager to partner with Fitbit and other companies to capture more reliable data in their longitudinal studies. Fitbit devices are cheap but provide a wealth of information that's far more reliable than participant surveys. Companies are more than willing to purchase and distribute these devices for free to participants in their studies.