4 ms·

80% to 90% of Google’s revenue derives from collecting your personal information, and you think that buying a wristband that tracks the biometrics of 25 million

by jchook 7y ago

80% to 90% of Google’s revenue derives from collecting your personal information, and you think that buying a wristband that tracks the biometrics of 25 million people is “just for the sake of it”?

sixothree 7y ago
Right. Google seems to never have created or bought a product that did not collect data in a new way. It's the only question I ask when I see a new product from them - "What new data is this giving them?"
ameister14 7y ago
80-90% of Google's revenue derives from organizing your personal information and selling ad products derived from it. It's not a direct transfer of data into cash. I'm not sure people really need biometrics data to advertise to you more effectively.
- gnicholas 7y ago
  It’s not just biometrics — now they’ll now where you are. Lots of people who don’t already have android phones will buy these (or carry them when not carrying their androids). So google will know what stores you’re near, what people you’re near, and for how long.
  - torgian 7y ago
    Google knew where you were long before fitbit. It's called Directions API.
    - gnicholas 7y ago
      I use Apple maps, and I only use navigation when traveling long distances.
- netsharc 7y ago
  Well... what else does Fitbit's cloud store? How often you exercise? Where you do it? What sorts of exercise? Check out these running shorts, keep cool in the summer! Carbon fibre kayak paddles are on sale! Or, when it's noticed a lull, and kmows you're influencable: Hire this personal trainer to get you back exercising!
  - mav3rick 7y ago
    Yes hiring personal trainer ads is the market Google was so desperately after all these years
    - teknopaul 7y ago
      Global health club market is 87 billion based on, err, googling. How much would that market benefit from highly targeted advertising? Only Google knows that: but you can take a guess from the money they paid for Fitbit. Someone needs to stop them because they can sell any business that benefits from target advertising better than its current owners. The purchase itself is Monopoly abuse.
  - divbyzer0 7y ago
    Highly targetted ads are not my concern here, they may even be welcome. Using heartrate, activity levels, mobilty can probably infer a broad picture of someones health, which of course, would be very valuable to health insurance/life assurance companies. With this level of privatised surveilance, I'll stick with my mechanical automatic watch thanks.
    - wongarsu 7y ago
      With sufficient data you could find out much more than that. Your heart rate dropped around 8:20 and spiked shortly after at 8:25? The same happened to 3 million other customers, looks like you are also enjoying the Game of Thrones premiere on HBO. Located in Hong Kong, elevated heart rate in the evening, spikes match tweets about police activity against protesters? Be prepared to be visited by the authorities.
    - 7y ago
- Amygaz 7y ago
  Actually there is a ton of money in the health sector going digital. The more niche are virtual trials and compliance, but it represents 200 billions to pharma and government in the US alone. The more advertisement-related opportunities would be the one you can sell to drug stores and insurance companies. While Google maybe the king of ads, and would benefit from knowing what happens to you when you shop at target online vs in-store, Alphabet is involved in so many health, personalized, and direct-to-consummer related projects, that you don't even have to be creative to think about how they can use it.
- MidnightRamen 7y ago
  Fitness trackers provides tons of information, but probably the most valuable part of that information is that it's real time. It can tell google information about your routine even when you don't have your phone on you (wake up and leave your phone on the nightstand while you get around? Now Google knows you're not asleep.) I haven't had a Fitbit in years, so I'm sure some have GPS, which would increase the footprint of GPS tracking for runners that don't run with their phone (even if that not many), then you're getting ads about healthy food options near the start/stop point of your trail. It could tell Google if you've been having trouble sleeping, then you're getting sleep aid or sleep study or high end mattress ads. I'm sure the fitbit can detect certain workout routines based on physical movement, and can cater ads to users based on whether they're weight trainers or endurance trainers as well as skill level. I think there is a ton of high value information that can be gathered from a Fitbit for Google.
at-fates-hands 7y ago
This is where I start to get paranoid about data collection. Once you start combining biometric data along with all the rest of the data they have on you, how valuable does that data profile become to a health care provider? There are so many bad implications of this, it will never outweigh any good Google claims this will do.
mderazon 7y ago
Google already already has a ton of activity information via Android, probably lots of Fitbit data already anyway
cabaalis 7y ago
Is it possible they see an end to this era of personal-data-valuation and are diversifying?
- ConceptJunkie 7y ago
  I seriously doubt it. I don't think they've come anywhere near to exhausting that well.

by jchook 7y ago

sixothree 7y ago

Right. Google seems to never have created or bought a product that did not collect data in a new way. It's the only question I ask when I see a new product from them - "What new data is this giving them?"

ameister14 7y ago

80-90% of Google's revenue derives from organizing your personal information and selling ad products derived from it. It's not a direct transfer of data into cash. I'm not sure people really need biometrics data to advertise to you more effectively.

gnicholas 7y ago
It’s not just biometrics — now they’ll now where you are. Lots of people who don’t already have android phones will buy these (or carry them when not carrying their androids). So google will know what stores you’re near, what people you’re near, and for how long.
- torgian 7y ago
  Google knew where you were long before fitbit. It's called Directions API.
  - gnicholas 7y ago
    I use Apple maps, and I only use navigation when traveling long distances.
netsharc 7y ago
Well... what else does Fitbit's cloud store? How often you exercise? Where you do it? What sorts of exercise? Check out these running shorts, keep cool in the summer! Carbon fibre kayak paddles are on sale! Or, when it's noticed a lull, and kmows you're influencable: Hire this personal trainer to get you back exercising!
- mav3rick 7y ago
  Yes hiring personal trainer ads is the market Google was so desperately after all these years
  - teknopaul 7y ago
    Global health club market is 87 billion based on, err, googling. How much would that market benefit from highly targeted advertising? Only Google knows that: but you can take a guess from the money they paid for Fitbit. Someone needs to stop them because they can sell any business that benefits from target advertising better than its current owners. The purchase itself is Monopoly abuse.
- divbyzer0 7y ago
  Highly targetted ads are not my concern here, they may even be welcome. Using heartrate, activity levels, mobilty can probably infer a broad picture of someones health, which of course, would be very valuable to health insurance/life assurance companies. With this level of privatised surveilance, I'll stick with my mechanical automatic watch thanks.
  - wongarsu 7y ago
    With sufficient data you could find out much more than that. Your heart rate dropped around 8:20 and spiked shortly after at 8:25? The same happened to 3 million other customers, looks like you are also enjoying the Game of Thrones premiere on HBO. Located in Hong Kong, elevated heart rate in the evening, spikes match tweets about police activity against protesters? Be prepared to be visited by the authorities.
  - 7y ago
Amygaz 7y ago
Actually there is a ton of money in the health sector going digital. The more niche are virtual trials and compliance, but it represents 200 billions to pharma and government in the US alone. The more advertisement-related opportunities would be the one you can sell to drug stores and insurance companies. While Google maybe the king of ads, and would benefit from knowing what happens to you when you shop at target online vs in-store, Alphabet is involved in so many health, personalized, and direct-to-consummer related projects, that you don't even have to be creative to think about how they can use it.
MidnightRamen 7y ago
Fitness trackers provides tons of information, but probably the most valuable part of that information is that it's real time. It can tell google information about your routine even when you don't have your phone on you (wake up and leave your phone on the nightstand while you get around? Now Google knows you're not asleep.) I haven't had a Fitbit in years, so I'm sure some have GPS, which would increase the footprint of GPS tracking for runners that don't run with their phone (even if that not many), then you're getting ads about healthy food options near the start/stop point of your trail. It could tell Google if you've been having trouble sleeping, then you're getting sleep aid or sleep study or high end mattress ads. I'm sure the fitbit can detect certain workout routines based on physical movement, and can cater ads to users based on whether they're weight trainers or endurance trainers as well as skill level. I think there is a ton of high value information that can be gathered from a Fitbit for Google.

at-fates-hands 7y ago

This is where I start to get paranoid about data collection. Once you start combining biometric data along with all the rest of the data they have on you, how valuable does that data profile become to a health care provider? There are so many bad implications of this, it will never outweigh any good Google claims this will do.

mderazon 7y ago

Google already already has a ton of activity information via Android, probably lots of Fitbit data already anyway

cabaalis 7y ago

Is it possible they see an end to this era of personal-data-valuation and are diversifying?

ConceptJunkie 7y ago
I seriously doubt it. I don't think they've come anywhere near to exhausting that well.