This is IMHO the most correct answer. Apple. From experience lots of folks wanted to implement NFC but as soon as they got their idea to the C-suite all the exe

This is IMHO the most correct answer. Apple. From experience lots of folks wanted to implement NFC but as soon as they got their idea to the C-suite all the execs whipped out their iPhones and it was game over. Add to that the years of shenanigans as mobile operators tried to make sure they were the gatekeepers for any sort of serious NFC usage (by controlling access to the SIM-based secure element) and the fact that QR can be implemented in an afternoon by any developer who fancies it without reference to anyone else and, well, here we are. But the NFC world is becoming a more hospitable place, and we will now see NFC gradually supplementing then replacing QR in many use cases (though not all, as some are much better suited to one or the other tech; they are not 100% interchangeable)