I can see hipmunk fetching way more than 10 million, if they decide to sell. It addresses a huge paint point in sites people have little brand loyalty because p

I can see hipmunk fetching way more than 10 million, if they decide to sell. It addresses a huge paint point in sites people have little brand loyalty because people hop around for deals to airlines they _do_ have brand loyalty for anyways. Hipmunk is 10x easier to use with all the same deals on those sites, and they are creating brand loyalty with a cute chipmunk. #win