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Did 37Signals Jump the Shark?
- bprater 18y agoHe's right. It isn't that Jason said it, it is the way it is stated. Words have tremendous meaning, subtle and overt. It does come off snake-oily. "Build your own Internet Business in 24 hours and make millions like our own affiliates. Just copy-and-paste this simple link and we'll deposit the cash in your bank account before you wake up! In fact, we guarantee that you can walk into work tomorrow morning and tell your boss I QUIT!" Over the top, sure. There are a million variations to say the same thing and they all leave a different emotional reaction to folks who read it. I don't think this is going to change people's opinions of 37Sig, but it is a useful lesson in being very careful with your words.