Well you have to love Amazon's focus on KISS (keep it simple, stupid) -- heck it's even called the _Simple_ Email Service! I can only imagine the number of (ill

Well you have to love Amazon's focus on KISS (keep it simple, stupid) -- heck it's even called the _Simple_ Email Service! I can only imagine the number of (illustrious) tech companies that would have tried to dress this up like a revolution in computing.