In the case of WIMPs, the authors thought the name was funny, and published several conference posters before trying to publish in ApJ. The editor of ApJ normal

In the case of WIMPs, the authors thought the name was funny, and published several conference posters before trying to publish in ApJ. The editor of ApJ normally rejects cute names, but let this one through because it was already in the literature. He regretted that decision when the MACHO paper arrived...