Social media works this way on the scale of millions of people. People disseminate unpaid political messages all the time. Curated feeds or not, they are seein

Social media works this way on the scale of millions of people. People disseminate unpaid political messages all the time. Curated feeds or not, they are seeing things which are popular amongst them and they reshare posts they like. You can argue that people aren't interested enough in politics, but paid ads are not a good and balanced way to get people engaged. It leads to them having an even more skewed view of politics as it biases them towards the interest of those with the most money for political ads (as opposed to what is best for their community). Those interest can align in theory, but if we are trying to select the optimal system, why add paid advertisements if we don't need to?