With a hotel, if you complain and write a harsh review, you don't get penalized yourself. In OP, people complained and got B.S. made up about them, which impact

With a hotel, if you complain and write a harsh review, you don't get penalized yourself. In OP, people complained and got B.S. made up about them, which impacts their future ability to travel. The author didn't even write a review. The incentives are all there to only write the happy stuff for future travelers. You, as that future travel really can't trust the reviews. At least at a hotel, with its more numerous but possibly fake happy reviews, you can look at what the bad ones say, because they won't be incentivized out of existence.