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You have to keep in mind that you're not listening to a journalistic expose of the Trinidad election -- you are listening to a sales pitch from Cambridge Analyt
by knzhou 7y ago
You have to keep in mind that you're not listening to a journalistic expose of the Trinidad election -- you are listening to a sales pitch from Cambridge Analytica, which has all the motivation to vastly exaggerate their influence. I've been unable to find any reference to this "Do So" campaign anywhere except for Cambridge Analytica bragging about it. Furthermore as described this was an old-fashioned campaign, which had more to do with physical materials handed out than social media ads.
The same caveats went for all the "psychological targeting" they bragged about a few years ago; there is precious little evidence that it is better than targeting roughly by political party, which we've had for decades. For its power, we only have their word to go on.
- nicpottier 7y agoI would say the burden of truth is on you, not me. We have it from them that they did this, the documentary does indeed have images from the campaign. Just because there isn't a ton of internet content you can search from your seat doesn't mean it didn't happen. Yes, this was primarily a physical campaign, but it drives home the point of how these people work. And how they DID work in 2016 as well with respect to targeted advertising on Facebook. Watch the movie if you haven't, this stuff was well researched by various reporters. It isn't perfect but it certainly shows that what we have now is not tenable if we want to maintain a democracy.