Stickiness of brand also depends on the target audience. For brands who seek premium audiences, this is true, but for mass appeal lowest-cost persons, such as t

Stickiness of brand also depends on the target audience. For brands who seek premium audiences, this is true, but for mass appeal lowest-cost persons, such as those who use all of the aforementioned listed, because of the lack of competition, brand is hardly a factor. Given the complexity of building these services, and the lack of comparable competing options, you are left to begrudgingly accept what you're left with.