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>They might try to straddle the US and China, on the basis that the US has no real teeth That's the point. The US can't really shut out Blizzard even if they e
by Mirioron 7y ago
>They might try to straddle the US and China, on the basis that the US has no real teeth
That's the point. The US can't really shut out Blizzard even if they engage in this kind of behavior, because the US gives them freedom to make their own decisions. I'm saying that if it's a lose-lose sustain then Blizzard might pick appeasing the Chinese market, because there's a limit to what can happen to them in the US. The players might get mad, but plenty of gaming companies exist that lots of players are angry about (eg EA, Ubisoft).
- gpm 7y agoThe US can't easily shut them out of the US but it can shut them out of China entirely via sanctions. The US does with countries other than China already (e.g. Iran). It's not clear to me how likely the US government is to do this, but it's something they have to be aware of given that whole bipartisan letter from congress thing.
- lawrenceyan 7y agoYou forget that the majority of profits still come from a core customer base that is located primarily in the NA/EU region. There is a serious risk of permanently alienating a large portion of this base that could have massive impacts on Blizzard's overall earning potential.
- filoleg 7y ago^this. As of the most recent quarter, only 12% of their whole revenue came from the ENTIRE Asia-Pacific region (which includes China, but a bunch of other countries as well), while US made up 55% and Europe did 33%.[0] 0. https://investor.activision.com/news-releases/news-release-details/activision-blizzard-announces-second-quarter-2019-financial https://investor.activision.com/news-releases/news-release-d...