2 ms·
It’s even worse than non-sponsored content competing with sponsored content IMO. These sponsored posts do not have any controls I am aware of to prevent them fr
by mattnewton 7y ago
It’s even worse than non-sponsored content competing with sponsored content IMO. These sponsored posts do not have any controls I am aware of to prevent them from running afoul of the FEC’s rules on attribution. Meaning, I can set up a new account and start paying for political ads against my opponent that are not traceable back to the candidate I work for. And worse, because of targeting controls and the ephemeral nature of the Facebook feed, it is possible to completely fly under the radar of people who would notice the violation and report it to regulators, like supporters of the attacked candidate.
I think the main reason they want sponsored content is, well, it pays their salaries and fuels the stock’s valuation.