> for developers by developers The OXO brand of kitchen utensils was designed for people with arthritis. It became a giant worldwide brand because people reali

> for developers by developers The OXO brand of kitchen utensils was designed for people with arthritis. It became a giant worldwide brand because people realized that utensils that felt good for people with arthritis also felt good for everyone else. Not everything is a tradeoff. Sometimes we can just do better.