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Yes, exactly. This is at least granular enough to see location, gender, type of message, etc. previously with TV or old media, we couldn’t access who politician

Yes, exactly. This is at least granular enough to see location, gender, type of message, etc. previously with TV or old media, we couldn’t access who politicians were targeting with ads. Now we can. I don’t see how this isn’t an improvement?

cartoonworld 7y ago
Wow no! TV ads are broadcast and you can have one grad student check some boxes per market, they just need an extension cord and a bunch of TVs to watch. Internet ads can have a spend of one and they're gone, or behind this really slick infinite scroll. If 40 people see the ad really whats the likelihood of gleaning useful information? The Old World Mad Men style Ad is blasted from the antenna, printed, or plastered on a billboard. With Old Media you can tell easily who's being targeted because you can't narrow down based on "Likely to be Pregnant". A TV commercial is incapable of pranking your roommate[0], this stuff is a wholly new category, and its profitability is larger than Uber's 2019 Q2 posted losses. While this handy search page is for sure an improvement over Facebook's previously completely opaque ad market, I disagree that this is an improvement over the Old Media. I'd also imagine the Old Media ads have a lawyer or compliance person overseeing the business, and while I know FB has the lawyers I doubt anyone is motivated or empowered to hit the brakes. [0] https://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/ https://ghostinfluence.com/the-ultimate-retaliation-pranking...
- pmart123 7y ago
  You can still target ads based on the type of show, time of day, and billboard location. I still don't believe you could have grad students look at every political ad, especially across all local elections. While the content of the ad does not change much for TV, you still won't know exactly how much a politician was paying for each ad slot, and what demographic the politician was trying to target.
  - cartoonworld 7y ago
    Yes indeed, this is all true except the last phrase. You can quickly infer which demo the ad was made for my observing the location, time, or tv show. Just look at the content surrounding the ads on daytime soaps, college ball, anime cartoons. Billboard next to (My apologies for this shorthand, I can't think of any polite way to make this next analogy) "Inner City" liquor store, suburban daycare, or just along the interstate. As well as dead reckoning, I'll bet a local library has the spend on paper in some industry publication. Anyone in the industry can probably rattle off the spend and get pretty close. Plus, since they are marketing ad space for money, why not send over a proposal and see what the initial offer is? Surely this takes more time than glancing at some Facebook reactjs ad timeline which is for sure not edited by an algorithm, but like I said there is a finite amount of billboards and tv channels. One grad student wouldn't do it, but however many you need for the internet is sure going to cost you.
    - pmart123 7y ago
      Cable subs are going one direction, so it’s probably better to think about the other alternative mediums. These would be streaming services like Hulu, YouTube, Roku, digital billboards, and digital ad impressions through ad exchanges. All of these will offer significant ways to personalize and customize ads for viewers and have no audit system presently. I don’t see how Facebook removing political advertising remotely solves the problem going forward.

cartoonworld 7y ago

Wow no! TV ads are broadcast and you can have one grad student check some boxes per market, they just need an extension cord and a bunch of TVs to watch. Internet ads can have a spend of one and they're gone, or behind this really slick infinite scroll. If 40 people see the ad really whats the likelihood of gleaning useful information? The Old World Mad Men style Ad is blasted from the antenna, printed, or plastered on a billboard. With Old Media you can tell easily who's being targeted because you can't narrow down based on "Likely to be Pregnant". A TV commercial is incapable of pranking your roommate[0], this stuff is a wholly new category, and its profitability is larger than Uber's 2019 Q2 posted losses. While this handy search page is for sure an improvement over Facebook's previously completely opaque ad market, I disagree that this is an improvement over the Old Media. I'd also imagine the Old Media ads have a lawyer or compliance person overseeing the business, and while I know FB has the lawyers I doubt anyone is motivated or empowered to hit the brakes. [0] https://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/ https://ghostinfluence.com/the-ultimate-retaliation-pranking...

pmart123 7y ago
You can still target ads based on the type of show, time of day, and billboard location. I still don't believe you could have grad students look at every political ad, especially across all local elections. While the content of the ad does not change much for TV, you still won't know exactly how much a politician was paying for each ad slot, and what demographic the politician was trying to target.
- cartoonworld 7y ago
  Yes indeed, this is all true except the last phrase. You can quickly infer which demo the ad was made for my observing the location, time, or tv show. Just look at the content surrounding the ads on daytime soaps, college ball, anime cartoons. Billboard next to (My apologies for this shorthand, I can't think of any polite way to make this next analogy) "Inner City" liquor store, suburban daycare, or just along the interstate. As well as dead reckoning, I'll bet a local library has the spend on paper in some industry publication. Anyone in the industry can probably rattle off the spend and get pretty close. Plus, since they are marketing ad space for money, why not send over a proposal and see what the initial offer is? Surely this takes more time than glancing at some Facebook reactjs ad timeline which is for sure not edited by an algorithm, but like I said there is a finite amount of billboards and tv channels. One grad student wouldn't do it, but however many you need for the internet is sure going to cost you.
  - pmart123 7y ago
    Cable subs are going one direction, so it’s probably better to think about the other alternative mediums. These would be streaming services like Hulu, YouTube, Roku, digital billboards, and digital ad impressions through ad exchanges. All of these will offer significant ways to personalize and customize ads for viewers and have no audit system presently. I don’t see how Facebook removing political advertising remotely solves the problem going forward.