5 ms·

Considering the cuts are coming from the Marketing team (at least according to the article) I can't feel any sort of sympathy.

checker22 16y ago
Right, because people from Marketing don't add any value to a company.
- nowarninglabel 16y ago
  I never said they did not. I said I did not feel any sympathy. Though, I would argue, if they added so much value, why are they being cut? Let's argue that point. I say the Marketing effort has been misguided and not a good return on value. Do you disagree? Or are you saying the blame lies elsewhere. Would you rest it solely with higher management? I certainly wouldn't shield them from blame, but I think the Marketing arm deserves some valid criticism. I point you to this from last year: http://searchengineland.com/yahoo-should-put-ad-budget-into-products-41404 http://searchengineland.com/yahoo-should-put-ad-budget-into-...
chc 16y ago
You might argue that Yahoo's marketing department has the hardest job in the company.
DanLar75 16y ago
I would almost argue that the Marketing team is the ONE thing about Yahoo that is actually working. It's not the lack of smart marketing, it's the lack of smart functionality that is digging the grave for Yahoo!
- nowarninglabel 16y ago
  Well, assuming I will get downvoted into oblivion when I would rather just discuss it, but what is the basis for your argument? Since I'm arguing the opposite, I will throw my argument out there. I use various Yahoo functionality in production sites, including YQL, Yahoo's Upcoming, Flickr, and though I no longer use it, I did at one time use Yahoo Pipes. Granted, I use a lot of tools, but that has what kept me coming back to Yahoo, despite the marketing pieces which have driven me nuts over the years, especially the rebranding effort for the "New Yahoo Mail". It wasn't the functionality that drove me away from using it, it was the in-your-face you must use the new Yahoo mail cause it will blow you away marketing that pushed me off. As for the amount spent on marketing and its return value, I obvioulsy dont have Yahoo's financials, but if someone does and wants to discuss that would be great.

checker22 16y ago

Right, because people from Marketing don't add any value to a company.

nowarninglabel 16y ago
I never said they did not. I said I did not feel any sympathy. Though, I would argue, if they added so much value, why are they being cut? Let's argue that point. I say the Marketing effort has been misguided and not a good return on value. Do you disagree? Or are you saying the blame lies elsewhere. Would you rest it solely with higher management? I certainly wouldn't shield them from blame, but I think the Marketing arm deserves some valid criticism. I point you to this from last year: http://searchengineland.com/yahoo-should-put-ad-budget-into-products-41404 http://searchengineland.com/yahoo-should-put-ad-budget-into-...

chc 16y ago

You might argue that Yahoo's marketing department has the hardest job in the company.

DanLar75 16y ago

I would almost argue that the Marketing team is the ONE thing about Yahoo that is actually working. It's not the lack of smart marketing, it's the lack of smart functionality that is digging the grave for Yahoo!

nowarninglabel 16y ago
Well, assuming I will get downvoted into oblivion when I would rather just discuss it, but what is the basis for your argument? Since I'm arguing the opposite, I will throw my argument out there. I use various Yahoo functionality in production sites, including YQL, Yahoo's Upcoming, Flickr, and though I no longer use it, I did at one time use Yahoo Pipes. Granted, I use a lot of tools, but that has what kept me coming back to Yahoo, despite the marketing pieces which have driven me nuts over the years, especially the rebranding effort for the "New Yahoo Mail". It wasn't the functionality that drove me away from using it, it was the in-your-face you must use the new Yahoo mail cause it will blow you away marketing that pushed me off. As for the amount spent on marketing and its return value, I obvioulsy dont have Yahoo's financials, but if someone does and wants to discuss that would be great.