I think people is typically annoyed about articles disguised as a typical link but link to a paywall, not the paywall itself. If the content is valuable enough

I think people is typically annoyed about articles disguised as a typical link but link to a paywall, not the paywall itself. If the content is valuable enough content creators do not need to resort to SEO and disguise a link to trick people. Such content will be still protected by a paywall, and that sounds fine. But the organic growth and paywall simply don't mix well.